Digital - the wise choice to generate
immediate response
With so many choices in the high-impact space of digital advertising, it's important to identify which medium to use to achieve each specific objective and how to make your media spend count.
Determining which type of digital media to use is critical to your campaign’s success. You will want to clearly define the objectives and goals of your campaign... is it brand awareness, product introduction, lead-gen etc.? Effective integration of your chosen media elements will help you yield the best results.
With a variety of digital offerings available, Woodworking Network can help you achieve the brand success you desire.
Website Advertising
Drive traffic to your site. WoodworkingNetwork.com is a powerhouse for your brand message and will drive the right kind of traffic to your site. Averaging more than 300,000 views per month, WoodworkingNetwork.com will ensure your ad placement is seen by woodworking professionals with buying authority. This powerful website is content rich and attracting more professional woodworkers than ever before looking for valuable information.
Newsletters
Our wide selection of e-newsletters give you options for reaching the professional woodworker. Each e-newsletter possesses brand strength among our audience, displaying exceptional open rates, high readership, and measurable engagement. Consider the benefits of your message embedded into one of the Woodworking Network’s e-newsletters.
Daily Brief Inline Ad: $790 per send |
Red Book Alert Delivers every Wednesday at 9am CT Inline Ad: $790 per send |
Week in Review Delivers weekly on Sundays Inline Ad: $790 per send |
Closets & Organized Storage Delivers every Thursday, 10am CT Inline Ad: $790 per send |
Breaking News Exclusive Opportunity: $956 per send | 
Delivers bi-weekly on Tuesday, 8am CT Averages 26.8% open rate Inline Ad: $790 per send |
Product Showcase e-Newsletters
If your objective is to generate leads, this is the perfect opportunity. Our Product Showcase e-Newsletters are designed to deliver products, supplies, equipment and machinery options to professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies. Each newsletter targets our most engaged audience, including those that have opened 3 or more WWN emails in the past 120 days. This is the ideal option to magnify your products in the eyes of the buyers when they are considering purchases.
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Woodworking Network Showcase *Lead-generator* Delivering the latest in wood Averages 39.6% open rate Inline Ad: $1,974
| Closets Showcase *Lead-generator* More than 10,000 closets and Averages 35.9% open rate Inline Ad: $1,375
| CNC Insider Showcase *Lead-generator* CNC focused case studies, Averages 40.8% open rate Inline Ad: $1,974
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Webinars
Webinar Sponsorship
Co-brand a Webinar with us and reach our audience of professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies looking for best practices and ways to improve efficiency and productivity in their shops. Choose the option that works best for you; sponsor a WWN Produced Webinar or bring your developed content to us to produce and host. Either way, leave the Webinar production work to us. Produced Webinar: $2,420 per webinar |
Podcasts
Podcast Sponsorship
Podcasts are one of the fastest growing content formats today. The Woodworking Network audience tunes in regularly to listen to editor Will Sampson discuss everything from bidding and estimating costs, technology, customer service, and best practices. This evergreen content is ideal for industry marketers looking to make an impression with Woodworking Network’s dedicated audience. Podcast Sponsorship is an excellent branding opportunity to reach the professional woodworker as they tune in from their computer or outside of the business on their mobile device. More than 30k podcast downloads/listens to date with an average of 1,000 per month and growing. 1X: $3,145 |
Social Channels
Sponsored Facebook/Instagram Campaigns
Reach our audience on Facebook and Instagram. With a sponsored campaign, you have large scale reach to potential customers where they are on the web. The base traffic campaign on Facebook can give you an estimated reach of 30,000 – 100,000 professional woodworkers over the course of the campaign, helping to drive sales activity and generate leads. Base campaign: $4,457 per campaign Campaigns can be customized further to maximize your reach, including specific audience selects based on location, age, gender, etc. |
Retargeting
Utlilize the Google Display Network
Retargeting is a powerful way to stay engaged with the Woodworking Network audience, regardless of where they are on the web. We can display your banner ad to people who have previously visited WoodworkingNetwork.com as they browse the Google Display Network. Woodworking Network visitor campaign: $96 (cpm) |
Red Book Online
Red Book Showroom Enhanced Listing
It's important to ensure professional woodworkers can easily locate suppliers when looking for the products you sell. A Showroom Enhanced Listing is one of the most cost-effective options to stand out above your competition in the Red Book online directory of products and suppliers. An enhanced listing provides the ability to customize your listing with your company logo, company information, photos, documents and videos. Extra exposure is included via our Showroom, a slideshow listing of suppliers who have purchased an Enhanced Listing, drawing attention to those listed companies first. As a showroom advertiser your company will be recognized in the expanded ad index for the Red Book Resource Guide published in February (NEW ISSUE DATE IN 2024) and mailed and emailed to our audience of 63,000+. The value of a Showroom Enhanced Listing: • Start your enhanced listing at any time. Your listing will run for 12 consecutive months from time of posting. • Hosted on WoodworkingNetwork.com with an average of over 300,000 views per month. • We drive buyers to the Showroom via website ads and ads in the weekly Red Book Alert e-newsletter that deploys to our database of 29,000+. • Your products will be on display in a number of Red Book Alert e-newsletters throughout your 12-month program.
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Email Marketing
Leverage the Woodworking Network database to send your exclusive message to our audience of qualified woodworking professionals, your customers.
Templated EmailOur designed templates make it turn-key for you to deliver an exclusive email to our audience. It’s simple. You provide the required elements and we do the rest to set-up and deliver your email to 30,000+ professional woodworkers, cabinet makers, furniture manufacturers, home organization and closet companies.  | Custom EmailGo completely custom and deploy your own creative to the right audience. Target your message to a specific segment of our database by narrowing in on personal demographics or geo selections. Or choose to send to the full list. Either option delivers your personal message to the audience you wish to reach. $5,348 per send for full list of 38,000 qualified woodworkers. Or you pick the list by choosing demographics and/or geo selects, $500 set-up charge, 10,000 minimum at $185/1,000 
Lead Nurturing/Trigger CampaignAdd a nurturing campaign to your email marketing efforts. There is no better way to grow your sales pipeline and increase lead volume quickly. Avoid wasting valuable time calling contacts that don’t have the budget or need your product. Engage your target audience with relevant information and take them from prospects to buyers. |